This next chapter is yours to write...
Your Self Love Story Starts Now
Whether you're trying to conceive, growing a life, or finding yourself on the other side of birth — the world has been focused on the baby. Your Self Love Story is focused on you. Your identity. Your inner world. Your irreplaceable worth. This is the place where women reclaim themselves through every stage of the journey to and through motherhood.
You shouldn't have to navigate this alone. Join 1,000+ women for weekly support, free resources, and real talk — built for exactly where you are. ⬇
since launching this year
Why We Exist
Not all at once. Quietly, gradually — in the waiting, the worrying, the sleepless nights, the endless giving, the body you no longer recognise, the losing track of where they end and you begin. The world celebrates what you're growing. But almost nobody acknowledges what it takes to go through all of this and still feel like yourself, in the middle of it.
There's even a word for it — matrescence. The psychological transformation of becoming a mother. It's as significant as adolescence, and almost nobody talks about it...
We want that to change. See, we truly believe that the woman on this journey through motherhood deserves as much care, attention, and support as the baby she's hoping for, carrying, or holding. So we built the programmes, community, and tools the wellness industry forgot to create. This is your space. This is your story. And you are not an afterthought here.
Meet ell, the founder
I'm Ell — Strategic Intervention Coach and the writer behind a self-love platform that's reached over 7.5 million readers across every country in the world. I'm currently pregnant after my own TTC journey, and I'm living this in real time, alongside you. I created Your Self Love Story because nothing like this existed — and I knew it should.
I'm not just the founder. I'm in this with you.
Want to read more about my journey to get here?
before you go further - I made this for you
Take our 60-second quiz and we'll send you a FREE guide built for exactly where you are right now — whether you're trying to conceive, pregnant, or navigating new motherhood.
60 seconds. No spam, ever. Just the guide you actually need. 100% free.
Our Programmes
Whether you're in TTC, pregnancy, or the identity shift of new motherhood — you belong here. Each programme meets you exactly where you are, with the support, community, and self-love practice this chapter of your life deserves.
The waiting. The hoping. The emotional rollercoaster of TTC can quietly erode your confidence and joy. Our TTC programme helps you cultivate self-compassion, reduce anxiety, and reconnect with your body — join the waitlist & lock in your earlybird price when doors open at the end of July.
Your body is doing something miraculous — and yet it can feel anything but beautiful. Our pregnancy self love challenges offer a guided journey of body acceptance, emotional wellbeing, and deep self-nurturing throughout every trimester. Available now. Browse our full collection.
The fourth trimester is real. The identity shift is real. Our new mum programme supports you in rediscovering who you are beyond the role, whether it's your first baby or third — so you can thrive, not just survive. Join the waitlist for earlybird access and pricing — this one is worth waiting for.
What Makes Us Different
Every other brand pivoted to the baby. We stayed with you. Your Self Love Story sits at the intersection of self-love and motherhood — a space no one else was building. So we built it.
We are not a baby brand. We are a you brand. Centred on the woman becoming a mother — her inner world, her identity, and her irreplaceable worth.
TTC. Pregnancy. New motherhood. No major wellness brand has built psychology-based self-love practices around this specific journey. We didn't find a gap — we built a home in it.
Not a generic wellness group. Specific spaces for women in the exact same chapter — who understand the waiting, the growing, the unravelling, and the becoming.
Guided challenges designed for real life in the motherhood era — gentle enough for exhausted days, meaningful enough to create lasting change; all specifically designed for YOU.
Not cringe affirmations or bubble baths for show — real self love means treating yourself with the care you deserve, and nurturing yourself in the ways you actually need, for your sake and everyone around you.
Three questions. One personalised guide. Built for exactly where you are — whether you're TTC, pregnant, or in the thick of new motherhood. Women who've taken it say it finally made them feel seen.
Available Now: Pregnancy Self Love Challenges
Our Pregnancy Self Love Challenges are beautifully structured, day-by-day programmes — built on real psychological frameworks, and designed to meet you exactly where you are, while everything feels so enormous.
Whichever trimester you're in — first trimester, second trimester, or third trimester — there's a challenge built for it, each tailored to the emotional challenges and fears at each stage. And for one of the biggest fears of all — miscarriage — we've created a dedicated fear of miscarriage challenge too.
With daily prompts, reflective exercises, and a supportive community, you'll explore who you are beyond the bump and what you truly need. You'll reclaim your power and confidence — and discover that the most powerful thing you can do for your baby is love yourself first, and support yourself in the way that you deserve.
Our pregnancy challenges are available now — with TTC launching in July 2027 and new motherhood programmes launching by September 2027. Wherever you are in the arc, there will be a place for you.
Your Questions, Answered
Quite a lot, actually — and yes, genuinely free. You can join our free community groups for women in your exact chapter right now, access free sample challenges that are valuable as standalones, and explore a growing library of blog posts and guidance. When you're ready to go deeper, there's our paid coaching programmes, which we call "challenges" as they're broken down into manageable chunks each day. These are purposely kept affordable — each one designed specifically for TTC, pregnancy, or new motherhood, with your real needs at the centre.
Our challenges are built on CBT, Strategic Intervention, and somatic frameworks: including the same evidence-based tools used in clinical and coaching settings, adapted specifically for the emotional reality of the motherhood journey. We call them self love challenges because deciding to show up for yourself — to give yourself the time, the tools, and the support you need — is the biggest act of self love there is, and we subtly get you practicing self love daily, alongside it. If you're in crisis, please seek professional support. But if you're looking for real, structured psychological tools to help you feel more like yourself again, that's exactly what our challenges are built for.
Completely. Most women who find us feel exactly this way. But the version of you that has been nurtured and supported is a better mother, partner, and person — not a selfish one. This isn't about choosing yourself over your baby. It's about refusing to disappear in the process of becoming a mother. When you feel more like yourself, you naturally have more patience, presence, and love to give the people around you too. So there's absolutely nothing to feel guilty about.
Matrescence is the profound psychological and identity shift a woman goes through when becoming a mother — as significant as adolescence, and just as disorienting. It's why so many women feel like they've lost themselves in motherhood. Your Self Love Story was built specifically to support you through it — and to give it the name it deserves.
Motherhood Is Not the End of Your Story. It's the Most Powerful Chapter Yet.
This is your season of becoming. Not shrinking, not disappearing — expanding. The woman you are right now, in the middle of uncertainty and transformation, deserves to be loved deeply. Especially by herself.
Your Self Love Story starts now. And we cannot wait to walk every chapter with you.