Everyone told you the second trimester would be the easy part. The golden window. The honeymoon. And some of it is - the nausea is lifting, the bump is showing, and something in you has finally exhaled. But it's also more complicated than anyone warned you about. And that's what the Second Trimester Self Love Challenge is here for. Each day, you'll build the tools to feel more grounded in your body, more certain of who you are, and more connected — to yourself, your partner, and the pregnancy you're actually living.
Built on CBT, somatic and Strategic Intervention frameworks. Evidence-based. Deeply personal. Designed for exactly where you are right now. Because self-love in the second trimester isn't a glow-up or a babymoon. It's the daily, deliberate act of choosing yourself — and knowing you are worthy of this.
7-day money-back guarantee — or start completely free.
Feel more grounded, less alone, and actually supported in your pregnancy — in just 3 days. Free. No card needed. Nothing to lose. Start now and feel the difference.
Where you are now
The second trimester arrives with a reputation. It's seen as the golden window. The easy bit. The honeymoon of pregnancy. And for some women, some of the time, that's true — the nausea eases, the energy returns, something exhales.
For many women, it's more layered than that. The anxiety doesn't fully lift. The body keeps changing in ways that are hard to keep up with. The identity shift accelerates. And the world keeps expecting you to be glowing.
But this is still the most spacious, most receptive season of your pregnancy. Spacious doesn't mean easy, but it does increase opportunity, which is exactly why this challenge exists...
You’re excited about this pregnancy — and ready to meet it with the same intentionality you bring to everything else that matters to you.
You’re noticing your relationship with your body changing as your bump grows, and you want to meet that with something other than insecurity or anxiety.
You’re feeling the social disconnect — friendships shifting, identity shifting — and not quite sure how to name it.
You’re wondering who you are becoming — as a woman, as a partner, as a mother — and you want to answer that question consciously.
You’re ready to go deeper now that you have the energy and the capacity to do the real work.
You’re generally in a pretty good place right now, and you want real tools to help you stay there when the harder days come — because they will.
what this is
And so, we created the 30 Day Second Trimester Self Love Challenge. Each week builds deliberately on the last — from arriving fully in this trimester to embodying the woman you're choosing to be.
Inhabiting the second trimester fully. Taking stock of everything that's shifted and setting a powerful 30-day intention.
Going deeper into the real emotional layers — identity, relationships, comparison, and the woman you are choosing to become.
From awareness to action. Building the identity, relationships, and self-relationship you want to inhabit — not just for pregnancy, but for life.
Living the identity you've built — not as a future aspiration, but as your present reality, right now, today.
why it works
This isn't a 'think positive and manifest your dream pregnancy' programme. Every single day is grounded in frameworks that are clinically proven to work — adapted specifically for the emotional reality of the second trimester.
Cognitive Behavioural Therapy is the most evidence-backed approach for anxiety, self-worth, and thought-pattern change. It is the structural backbone of every week in this challenge.
Robbins-Madanes methodology for rapid identity-level change and meaning-making. Used for the days when you need to shift who you believe yourself to be — not just how you feel.
Body-based nervous system regulation tools — breathwork, body scans, grounding — that complement the cognitive work and address what the mind alone cannot reach.
Every day is clearly tagged with its framework — so you always know exactly what you're working with and why.
You'll love this challenge if...
✔ You're in your second trimester and you want to use this window with real intention.
✔ You've noticed that this trimester is harder than everyone said it would be — you want tools that actually meet you where you are, not where you're supposed to be.
✔ You're feeling the shift in your relationship with your partner — the dynamic is changing and you want to navigate that with intention, not just hope it works itself out.
✔ You're noticing slight changes in some of your friendships and you want to know how to navigate them confidently.
✔ Your body is changing faster than you can keep up with — and you want to meet that with curiosity and confidence.
✔ You don't want to let motherhood just "happen" to you. You want to consciously construct who you're becoming.
✔ You're interested in evidence-based CBT and somatic tools, not vague affirmations or generic self-care advice.
✔ You want to arrive at the third trimester as the most resourced, most grounded, most herself version of you — with a toolkit built by you, for you.
You're not yet in your second trimester - this content will be the most relevant if you are currently in (or about to arrive at) weeks 13–27 of your pregnancy. The First Trimester Challenge is the right starting point if you've landed here a little early. If you're already into your third trimester, you can still benefit from this challenge - many of the same themes arise - but you may find the Third Trimester Challenge is the better fit for where you are right now.
You're seeking clinical mental health support - this is structured self-development built on evidence-based frameworks, not therapy. If you're in crisis, please reach out to your midwife or GP.
You're looking for a quick fix or a single mindset shift - this challenge is built from consistent daily action, just 20 minutes a day, but that's where the noticeable change builds. If you're not ready to show up for yourself daily, it may not be the right moment yet.
The free 3-day challenge gives you a real taste of the work — the same frameworks, the same depth, the same voice. No credit card. No obligation.
Your First Week, Day by Day
We keep the full 30 days deliberately under wraps - revealed one day at a time, because waking up not knowing what's coming is part of what keeps women showing up and makes this experience more powerful. But Week 1 is your foundation, and you deserve to know what you're stepping into. It begins with a fresh baseline - not a continuation of the first trimester challenge, but a genuine new starting point. Who are you now? What has settled? What has become newly complicated?
Who Are You Now? Your second-trimester baseline — returned to on Day 30 to measure your growth.
The Visible Pregnancy. Body boundary practice and CBT tools for unsolicited comments and belly-touching.
Your Body Is Talking. Cognitive reappraisal shifting from appearance-focused to function-focused body relationship.
Matrescence mapped. Nervous system built. Intention set. A full week of groundwork for the next three.
📄 When you sign up - you'll get everything you need to begin from scratch. If you completed the First Trimester Challenge, you will find the work goes deeper - because you already have the foundation. If you're completely new here & diving straight in with this one, that's okay too. It is still a standalone challenge.
✔ Try the first week completely risk-free. Every purchase comes with a 7-Day Money-Back Guarantee, so you can experience the first week for yourself. If for any reason it's not right for you, just reach out for a full refund, no questions asked. Our track record speaks for itself — but the guarantee means you have nothing to lose by finding out.
You've seen Week 1. You know what you're stepping into. And with a 7-day money-back guarantee, there's genuinely nothing to lose — only the most intentional work you'll do in this pregnancy to gain.
Instant access. 7-day money-back guarantee. No questions asked.
what you're building
Most things you do during pregnancy are for the baby. This is for you — and unlike the second trimester itself, what you build here doesn't end when Week 27 does.
The anxiety about how you look loses its grip — replaced by a function-focused relationship with a body doing something extraordinary.
The CBT work shifts more than your thoughts — it changes your default. The self-critical inner voice quiets. A grounded, compassionate way of talking to yourself becomes the new normal.
You'll leave with a clear, written sense of exactly who you are choosing to be as a woman, a partner, and a mother. Not who you're afraid of failing to be. Who you actually are.
The needs conversation framework, the intimacy gap tools, and the boundary language for every relationship that matters - practical, specific, yours.
Not aspirational self-care - three sustainable practices built for the real constraints of this body, this baby, and this specific trimester.
Moving from emergency regulation to daily baseline - a somatic practice your nervous system will carry into the third trimester and beyond.
Not a concept - a daily, lived practice of treating yourself with the loyalty and generosity you would give your closest friend.
Not performed positivity or forced feelings - the quiet, grounded certainty that comes from 30 days of consistently showing up for yourself. You'll know the difference.
Your Investment
Sign up now at the Special Launch Price of $125 USD (approx. £92)— or 2 × no-added-interest payments of $62.50. No commitment beyond the first payment. This is less than the cost of a single CBT session ($150–$250) and for it you'll get 30 days of sequenced, first-trimester-specific tools.
✔ 30 days of structured daily content — CBT, somatic, SI, and ACT — sequenced, tagged by framework, and complete in itself.
✔ A new day unlocks every 24 hours — never overwhelmed, just today's practice waiting for you.
✔ Your complete second-trimester toolkit — every tool, every practice, yours to keep permanently.
✔ Private community access — a safe, moderated space exclusively for women in the challenge, included free.
✔ Lifetime access — no time limit, no expiry, no pressure to race.
✔ Your Second Trimester Body Guide — what's actually happening in your body during weeks 13–27, and why. Because understanding the biology makes the changes fractionally more bearable.
✔ 20-Week Scan Prep Kit — CBT tools for scan anxiety, what to expect on the day, and compassionate guidance for every possible outcome — including if the news is harder than you hoped. Written to prepare you, not frighten you.
✔ The Partner Guide — written for your partner, not for you. What the second trimester does to a woman psychologically, what she needs, and how to close the intimacy gap. Hand it to them without having to explain everything yourself.
✔ The Third Trimester Bridge Guide — what genuinely gets better, what doesn't automatically resolve, and how every tool you've built carries forward into the final stretch.
✔ The Complete Second Trimester Toolkit PDF — every technique and practice from 30 days, consolidated in one place. Organised, scannable, built to be printed and kept. Pull it out at 35 weeks when you need it.
Everything you need. Nothing you don't.
Try It. If It's Not Right, We'll Refund You. No Questions Asked.
We want you to feel the work before you commit fully. That's why every purchase comes with a 7-day money-back guarantee.
If you join, engage with the first week of content, and genuinely feel it's not right for you - reach out within 7 days for a full refund, no questions asked.
This guarantee exists for women who are on the fence about whether this is right for them - not because we doubt the programme, but because we know that sometimes you just need to feel it to trust it.
Meet Your Coach
I'm trained in Strategic Intervention Coaching through the Robbins-Madanes Institute (2022) - one of the most respected coaching methodologies in the world. I've also studied and applied CBT principles extensively, and spent years as a dedicated specialist in self-love, self-worth & personal growth.
What's more, I'm living this alongside you - during my own pregnancy right now. And so, I bring lived-experience to this work too.
The 30 Day Second Trimester Self Love Challenge is the programme I wish had existed when I needed it most. It is everything I know about this work — built for the woman you are right now, and the mother you're becoming.
Real words from women who joined the pre-launch programme — from the UK, US, and beyond
— Rachel D. 18 weeks
"I almost didn't join because I thought I was 'doing fine.' I wasn't struggling enough to justify it, I told myself. By Day 7 I realised I'd been telling everyone I was fine — and almost believing it myself calling it coping. The nervous system work in Week 1 alone was worth every penny. I didn't know I was that tense until I wasn't anymore."
— Sophie R. 24 weeks
"I expected to feel overwhelmed. I didn't. Each day built on the last, and the bonus resources arrived right when I needed them. You get so much. It feels less like a programme and more like someone had been through this before me and left exactly the right thing at exactly the right moment. It's very clever."
— Niamh C. 26 weeks
"I did the First Trimester and thought the Second Trimester might feel like more of the same. It doesn't. The identity work in Week 3 is on a completely different level. The day I wrote my identity statement I sat with it for a long time after. I've never felt so clearly like myself and so confident in the mother I'm choosing to be."
FAQ section
You've got questions. We've got answers.
It's a 30-day digital programme, accessible immediately on purchase. Each day is a complete, self-contained practice delivered as structured written content — no recordings to sit through, no live sessions to attend. A new day unlocks every 24 hours, so you're never faced with everything at once. Just today's practice, waiting for you.
The moment you complete your purchase, you have instant access to your welcome materials, the bonus resources, and the private community. Day 1 of the challenge itself begins the following day — giving you time to settle in before the work starts. You'll never be waiting alone.
No. The Second Trimester Self Love Challenge is fully standalone — every tool is introduced from scratch and complete in itself. Women who completed the First Trimester Self Love Challenge will find the work goes deeper, because they already have the foundation. But it is not a prerequisite.
Not at all. This challenge is designed to be meaningful at any point in weeks 13–27. You can begin wherever you are and work through the remaining days — or pick the days that resonate most. There is no catching up required.
You have lifetime access — there is no deadline and no expiry. If you reach Week 28 before Day 30, you keep everything and can continue at your own pace. Every day you complete is a day of tools that belong to you permanently and they'll still be valuable, even as you move into the third trimester.
Life happens — especially in the second trimester. Your progress is saved and waiting. Because you have lifetime access, there's no pressure to race. Every day you complete counts, whether you do all 30 in order or not. There is no risk of "failure" in this challenge. This is here to make your pregnancy easier, not more stressful.
Each practice is designed to fit around the real constraints of pregnancy life. Some days are shorter, some go deeper — but none of them ask more than you have. Sessions typically take around 15-20 minutes to complete. On your hardest days, the work can happen lying down with your eyes closed.
That feeling - of not being sure you deserve this, or that now isn't the right time - is exactly what this challenge addresses. The second trimester is already happening. The question is only whether you move through it alone, or with something built specifically to hold you. The 7-day money-back guarantee means the only real risk is not trying.
No — and we make sure that we're clear about that. This is a coaching programme built on evidence-based therapeutic frameworks. If you are experiencing a mental health crisis, please contact your midwife, GP, or a mental health professional. This challenge complements professional care; it does not replace it.
Yes, this challenge was written with you specifically in mind. The identity work, the nervous system tools, and the CBT practices are all relevant and valuable regardless of your history. If grief, fear, or complexity surfaces during the challenge - and it may - the tools are there to help you hold it. If you are in crisis or need clinical support, please reach out to your midwife or GP. But if you are here and reading this, you are already doing something brave.
Yes — and it's designed to complement it. The Second Trimester Self Love Challenge fills the gap that clinical appointments can't: the emotional processing, the identity work, the daily psychological support that a 10-minute midwife check-in simply doesn't have time for.
It's a safe, private, moderated space exclusively for women going through the challenge. You can share how a day landed, ask questions, or simply read other women's experiences and feel less alone. You don't have to post to benefit — many women find that just knowing it's there is enough. It's not a noisy Facebook group. It's intentionally small, warm, and supportive.
The challenge is priced in USD — but we have women joining from all over the world, including the UK, Europe, Australia, Canada, and beyond. (We're actually based in the UK ourselves.) So, it doesn't matter where in the world you are. Your currency will convert automatically at checkout — there's no additional conversion fee on our end, or nothing else you need to do.
The free 3-day challenge gives you a genuine taste of the work — real practices, not a watered-down preview. The 30-day programme goes much deeper: fully sequenced, therapeutically grounded, and builds a personalised toolkit that's yours to keep permanently. The free challenge is a great starting point if you're feeling unsure. The full programme is the complete journey.
still on the fence?
Remember, if you're not sure yet, that's completely okay. The free 3 day challenge gives you a real taste of the programme - the same frameworks, the same depth, the same voice.
No credit card. No obligation. Just three days of genuine support, delivered straight to your inbox - so you can experience the work for yourself before deciding whether to continue.
It's designed to meet you where you are right now, with practical CBT and somatic tools that feel supportive, steady, and doable.
And it adds a lot of value - even if you decide to not sign up for the full programme. So don't miss out on it.
You've seen Week 1. You know what you're stepping into. And with a 7-day money-back guarantee, there's genuinely nothing to lose — only the most intentional work you'll do in this pregnancy to gain.
Join women across the second trimester who are using this window — this most golden, most spacious season of pregnancy — to consciously construct the identity they want to inhabit. Thirty days from now, you will return to your Day 1 baseline and see exactly how far you have come. The second trimester is already happening — right now, as you read this. The only question is whether you move through it alone, or with something built specifically to hold you.
CBT + somatic + identity work — structured, sequenced, and complete
A safe, moderated space exclusively for women in the challenge — included free
Lifetime access to every tool, every practice, every resource — permanently
A single CBT session costs $150–$250. This gives you 30 days of sequenced, second-trimester-specific tools.
Instant access. 7-day money-back guarantee. No questions asked.
before you leave
"For me, personally, the second trimester was not what I expected at all. Don't get me wrong, it was still a blessing in so many ways — I felt my baby move, we found out we're having a little boy and I was so grateful that he seemed safe and well. Every day I fell deeper in love. But this love made the fears and worries even worse.
My 20-week scan brought news I wasn't prepared for. Placenta issues. Extra monitoring. Extra precautions and yet more restrictions with what I could do (or not do) and how I had to live. A new layer of anxiety I had to learn to hold alongside everyone else's opinions about all of it. Then there were the comments about my bump, which started early and brought up body image struggles I was already quietly carrying.
There's no denying: the second trimester asks more of you than anyone tells you. And it asks you to do that while your body is changing in public, while your identity is shifting in private, and while the world keeps moving as if none of it is happening. This challenge is what I built to help you do that. Not from a textbook. From inside it. From someone who's lived it.
So if you're wondering whether you really need this - whether now is the right time, whether it's okay to invest in yourself - the answer is yes. Not just for the baby. For you. For the woman who is holding all of this, every single day, with more grace than she gives herself credit for. I'll see you on the inside, sweet. And I hope you know how glad I am that you're here.
With love, Ell x"