There are programmes for your body. Books for your birth plan. But what about your mind, your heart, and your sense of self? The 30 Day Pregnancy Self Love Challenge is the only trimester-by-trimester coached programme built for exactly that — created by a coach who has lived it, for women who are done waiting to feel like themselves again.
start here for free.
Before you invest in anything — experience the work. The free 3-Day Pregnancy Deep Work Challenge gives you three of the most powerful tools from the full suite, delivered straight to your inbox. One per day. 15-20 minutes each. No fluff, no affirmations — just real, coached practice that actually moves the needle.
What To Expect: Day 1: The Anxiety Interrupt — break the loop that won't stop. Day 2: The Body Respect Reset — move from criticism to curiosity. Day 3: Your Inner Critic Audit — identify the voice and begin to rewire it. Written by Ell, during her own pregnancy. For you, wherever you are in yours.
see here's the thing...
Pregnancy changes everything — your body, your identity, your relationships, your sense of self. And yet the world keeps asking how the baby is doing. The question nobody is asking: how are you actually feeling about yourself right now?
You love your baby already, but your mind won't stop. You're catastrophising, comparing, and quietly terrified. You need tools — not just reassurance.
Pregnancy has swallowed your identity. You don't recognise yourself — physically or emotionally. You need to find her again before the baby arrives.
You don't have to be a high-achiever to feel like you can't stop. Your mind races, your to-do list never ends, and rest feels impossible. You need permission to slow down — and the tools to actually do it.
You wanted this. You're grateful. So why does it feel so hard? The gap between how you thought you'd feel and how you actually feel is one of the loneliest places in pregnancy. You need space to be honest — without judgment.
If you nodded at any of these — you're in the right place.
the pregnancy self-love suite
Now let's be fair, generic pregnancy wellness misses the mark. Why? Well because a woman at 8 weeks and a woman at 32 weeks are not in the same place. Not emotionally. Not physically. Not psychologically. That's why we create three different 30 Day Pregnancy Self Love Challenges, each built for the specific emotional landscape of that trimester.
The shock of the new. Identity in freefall. Anxiety before you even have a bump. This challenge meets you in the uncertainty and gives you the tools to find solid ground — before the world catches up with your news.
The fog lifts — but the emotional work deepens. Who are you becoming? How do you hold your changing body with respect? This challenge takes you into the heart of identity, self-worth, and the woman you're choosing to be.
The final stretch. The fear, the anticipation, the grief for the woman you were. This challenge prepares you emotionally for birth and motherhood — so you step into the birth room knowing exactly who you are.
Each challenge is 30 days. 20 minutes a day. Delivered to your private portal. Start wherever you are in your pregnancy.
oh, and before you wonder
Joining at T2 or T3? You don't have to start at T1 first if you don't want to. Each challenge is built to give you everything you need for that stage of pregnancy — full context, full tools, full support. You're not walking into the middle of something. You're starting exactly where you are.
Whether you sign up for T1 at week 5 or week 11, you won't be behind. The challenges are designed to meet you at any point within that trimester. There's no catching up. There's only showing up — and that's always enough.
Each challenge builds on the emotional landscape of that specific trimester. The tools evolve. The work goes deeper. Women who do all three don't experience repetition — they experience a journey. The same commitment to self-love, meeting a completely different version of herself at each stage.
what we offer
From First Scan to Birth Room.
As you've just seen, each trimester challenge is available individually — so you can start exactly where you are in your pregnancy.
Each trimester challenge is available individually at $65 (approx. £49). Launch price — rising to $95 soon.
At launch, the full suite is $149 (approx. £111) — giving you a 24% discount. But, this offer won't last forever.
3 × 30-day coached challenges (90 days of daily practice.)
Written, audio and / or video sessions - 20 minutes a day.
Your private online portal - accessible from your phone.
Optional daily challenge reminders - keeping you on track.
Community access with accountability partner matching.
Your personalised self-love toolkit to keep forever.
Access for life — return to it postpartum and beyond.
7-day peace-of-mind money-back guarantee.
The earlier challenges stay relevant no matter how far along you are — this is the complete experience.
Individual challenges total $195 if bought separately — save $46 (24%) with the bundle when you sign up now.
*Prices in USD. UK & international customers: your bank converts automatically at checkout — no hidden fees.
let's put that into perspective
Pregnancy is already expensive. We didn't want cost to be the reason a woman didn't show up for herself. So here's what these numbers actually look like in real life.
$247. That's just $2.74 a day. Less than the maternity vitamin you buy without checking the price. Less than the parking meter. And far less than the prenatal yoga classes - only this is there for you every day.
$125. That's still only $4.16 a day — less than the decaf latte you'll grab on the way to your midwife appointment or daily school run, without thinking twice.
Complete Bundle — 3-Month Payment Plan
Three payments of $83. Zero added interest. That's similar to the price of a gym membership — except you only have to pay for 3 months and get 9 months of coaching practices, plus a toolkit you keep forever.
Individual Challenge — 2-Month Payment Plan
Two payments of $62.50. Zero added interest. Start your challenge today and spread the cost over two months — no catch, no fees.
The methodology
Most pregnancy wellness content gives you information. Our 30 Day Pregnancy Self Love Challenges are designed to give you transformation. The difference is in the method - CBT rewires the thought patterns that keep you stuck. Strategic Intervention gets to the root of why you feel the way you feel, not just the surface symptoms. And somatic practice brings your body into the work, because pregnancy is physical as much as it is emotional. Together, they don't just help you cope - they change the way you relate to yourself. That's why women who've tried therapy, read the books, and done the courses still find this different.
Quiets the anxious mind. Gives you tools to interrupt the spiral before it takes hold.
Gets to the root. Understands why you feel this way — and gives you a way through it.
Brings your body into the healing. Because your nervous system needs this as much as your mind does.
A note on this work: The Pregnancy Self-Love Suite is a coaching programme, not a clinical or therapeutic service. It is not a substitute for professional mental health treatment. If you have concerns about your mental health during pregnancy, please speak with your midwife, GP, or a qualified perinatal mental health professional. Questions? hello(@)yourselflovestory.com
see exactly how it works
The free 3-Day Pregnancy Deep Work Challenge gives you 3 days to sample our 3 key coaching styles and gain insights that will support you through your entire pregnancy. No cost. No risk.
Real words from women who joined the pre-launch programme — from the UK, US, and beyond.
— Sarah, joined at 12 weeks pregnant
"I came in expecting tips. I left with a completely different relationship with myself. The CBT exercises were unlike anything I'd tried before — finally, tools designed for the specific anxiety that comes with growing a human. I finally understand why my pregnancy anxiety has the shape it does."
— Jess, second trimester, VBAC mama
"I'd been white-knuckling through my second pregnancy, convinced I just had to keep it together. This challenge gave me real tools that made me feel grounded again. For the first time, I felt like I could actually show up - for my toddler, for the baby coming, and for the woman I still am underneath all of it."
— Maya, second trimester, first-time mum
"I feel really lucky to have gotten to experience this. We had a small trial community on WhatsApp and even that changed everything for me. Women who genuinely understood. Weekly chats where I felt seen for the first time since I got pregnant. I didn't expect to feel this much less alone and I cannot wait to be part of the full community when it launches on the platform."
— Kristie, 31 weeks, third-time mum
"I've done therapy. I've read the books. Nothing has ever made me feel this seen as a pregnant woman specifically. I wish this was around from my first pregnancy honestly. The difference it has made this time around. The body image work specifically undid years of damage in seven days. I cried. I laughed. And I'm now telling every pregnant woman I know!"
Meet Your Coach
"Pregnancy is one of the most extraordinary things a woman can experience — and one of the hardest, in ways I couldn't fully comprehend until I was living it myself. The identity shifts, the emotions that arrive without warning, the pressure to hold it all together. And yet it's a gift. One that deserves more than your endurance. You deserve to be fully present for it.
I'm living this alongside you - during my own pregnancy right now. And I bring more than that lived experience to this work. I am trained in Strategic Intervention Coaching through the Robbins-Madanes Institute (2022) - one of the most respected coaching methodologies in the world. I've studied and applied CBT principles extensively, and spent years as a dedicated specialist in self-love, self-worth & personal growth.
These 30 Day Pregnancy Self Love Challenges are the programmes I wish had existed when I needed them most."
Click the links to jump straight into the challenges now...
FAQ section
You've got questions. We've got answers.
Start with the one that matches your current trimester. If you're in your first trimester, begin with Finding Your Ground. Second trimester? Coming Into Yourself. Third trimester? Becoming Her. If you're not sure, the free 3-Day Challenge will give you a feel for the work before you commit.
Absolutely. The bundle gives you access to all three challenges immediately. Many women in their second or third trimester buy the bundle so they can revisit earlier work postpartum — or simply want everything available. You have access for life.
This suite is a coaching programme, not a medical or clinical service. If you are experiencing a high-risk pregnancy, please speak with your midwife, consultant, or GP before joining. That said, many women in complex pregnancies find the emotional and identity-level work here is exactly what they need alongside their medical care.
This is 20 minutes a day. That's it. It doesn't add to the noise — it reduces it. The daily practice is designed to create more calm, clarity, and emotional space than it costs in time. And on the days you can only manage 10 minutes? That's enough. You're not adding another thing to your to-do list. You're carving out the one thing that makes everything else feel more manageable
Most books give you information. This gives you a daily practice. There's a profound difference between knowing something and actually living it. Every 30 Day Pregnancy Self Love Challenge is structured, coached, and cumulative. Each day builds on the last. You're not consuming content — you're doing the work.
No — and we want to be completely clear about that. This is a coaching programme that draws on CBT-based tools and Robbins-Madanes Strategic Intervention methodology. It is not a clinical or therapeutic service and does not replace professional mental health treatment. If you are already working with a therapist, this challenge is designed to complement that support beautifully.
Everything is delivered through your own private online portal — accessible from your phone, tablet, or computer. No apps to download. In fact, it couldn't be easier. You get instant access the moment you join.
Absolutely. We have women joining from the UK, US, Australia, and beyond. Prices are listed in USD, but your bank automatically converts at the current exchange rate — no hidden fees, no extra steps.
Life happens — especially in pregnancy. The challenge is self-paced within its structure, and the community is built to hold you accountable without judgement. Miss a day, pick it back up. No shame, no falling behind.
We offer a 7-day peace-of-mind money-back guarantee. If you join, engage with the programme, and genuinely feel it isn't right for you, simply email us at hello@yourselflovestory.com within 7 days and we'll refund you in full — no awkward questions.
Absolutely not. Everything is explained as you go. The challenge is designed for women who are brand new to this work, as well as women who've tried other programmes and found them too surface-level.
Yes, alongside this suite, a companion book is in the works: Love Yourself Before Your Little One. It's the companion to this. But the book won't do what the challenge does — it won't coach you daily, hold you accountable, or give you a community. So, don't wait for the book. Start the work now.
before you leave
"Pregnancy asked me to become someone I didn't yet know how to be. And nobody handed me the tools. I had to find them, test them, break them, and rebuild them — in my own body, through my own experience, tapping into years of study and practice.
These 30 Day Pregnancy Self Love Challenges are everything I found. They include every tool that actually worked. Every framework that moved the needle. All in the right place, ready and waiting for you.
You deserve to enter motherhood knowing who you are. Not who you used to be. Not who you think you should be. Who you are becoming — consciously, intentionally, and with deep love for yourself.
I would be truly honoured to walk this journey with you."
— Ell, Founder, Your Self Love Story
Something in you is ready. Maybe it's been ready for a while. You don't have to commit to anything today — just take the first step. Three days. Three coaching styles. Fifteen minutes a day. No cost, no risk, and no pressure to go further than feels right for you.
I built this because I was you — whether that means pregnant and overwhelmed, or simply knowing that this season deserves more than just getting through it. Some of us are struggling. Some of us just want to fully show up for one of the most extraordinary experiences of our lives. Either way, you deserve a programme that meets you exactly where you are.
And so, I'd love for you to try it completely free, and see what it does for you.
The 3-Day Pregnancy Self Love Challenge is waiting for you. Start today.