The first trimester is one of the most emotionally overwhelming experiences of a woman's life - and one of the least supported. This First Trimester Self Love Challenge changes that. Each day, you'll build the tools to feel more grounded, less anxious, and genuinely supported in your pregnancy - instead of simply surviving it.
Built on CBT, somatic and Strategic Intervention frameworks. Evidence-based. Deeply personal. Designed for exactly where you are right now. Because selflove in the first trimester isn't a luxury or a mood board. It's the daily, deliberate act of choosing yourself — even when you feel terrible.
7-day money-back guarantee — or start completely free.
Feel more grounded, less alone, and actually supported in your pregnancy — in just 3 days. Free. No card needed. Nothing to lose. Start now and feel the difference.
Let's cut to the chase
You took the test. And then - instead of the flood of pure joy you expected - something more complicated arrived. Relief, terror, grief for your old life, nausea that makes you feel like a stranger in your own body, and a secret so heavy you can barely carry it through a normal Tuesday.
You're not broken. You're not ungrateful. You're not doing pregnancy wrong.In fact, research confirms it - first-trimester women experience more identity disruption than at any other stage of pregnancy. The emotional chaos you're living through right now is real, documented, and wildly under-supported.
And yet, the first trimester deserves more than your endurance. You deserve more than being told to wait for the second trimester to start feeling like yourself again. This challenge is an act of self-love. The kind that says: I matter enough to show up for myself, even now.
Anxious about whether the pregnancy will stick
Guilty for feeling anything other than gratitude and joy
Exhausted in a way you've never experienced before
Disconnected from your body and your identity
Secretly terrified you're not ready for this
Completely alone with all of the above
All of this is normal. All of this deserves support.
the science behind it
This isn't a "think positive and manifest your dream pregnancy" programme. Every single day is grounded in frameworks that are clinically proven to work - adapted specifically for the emotional reality of the first trimester.
Cognitive Behavioural Therapy is the most evidence-backed approach for anxiety, self-worth, and thought-pattern change. It is the structural backbone of every week in this challenge.
Robbins-Madanes methodology for rapid identity-level change and meaning-making. Used for the days when you need to shift who you believe yourself to be - not just how you feel.
Body-based nervous system regulation tools - breathwork, body scans, grounding - that complement the cognitive work and address what the mind alone cannot reach.
Every day is clearly tagged with its framework — so you always know exactly what you're working with and why.
the impact
The 30 Day First Trimester Self Love Challenge doesn't just support you through the next 30 days. It builds something that belongs to you permanently — for the rest of this pregnancy, and every hard season that comes after it.
You arrive exhausted, anxious, and carrying it alone. You leave with tools, clarity, and proof — in your own words — that you are more capable than the first trimester made you feel.
Not who you're afraid of failing to be. Not who everyone else expects. Who you are - grounded, named, and yours. You'll complete the challenge knowing - in writing - who you are choosing to be in this pregnancy.
Thought records, anxiety mapping, and cognitive restructuring techniques you can use independently - for the rest of this pregnancy and the ones that come after.
Breathwork, body scans, grounding, and movement practices for the moments when thoughts alone aren't enough - and the 3am ones when nothing else works.
The intimacy gap is one of the most painful and least talked-about parts of the first trimester. This challenge gives you the language and tools to close it - so you don't have to navigate this alone, even when it feels that way.
This isn't general anxiety. It's the specific, relentless hypervigilance of a woman who knows that pregnancy doesn't always end the way it should. We have tools built specifically for this fear - not to silence it, but to stop it running your days.
Three sustainable self-love rituals built around the real constraints of early pregnancy - nausea, exhaustion, and all. Not aspirational. Built for the days when getting out of bed is the achievement.
📄 A single session with a CBT therapist costs $150–$250. This gives you 30 days of sequenced, first-trimester-specific psychological tools — for less than the price of one session.
This isn't a programme you complete. It's a foundation you build — and unlike the first trimester itself, it doesn't disappear when Week 13 arrives.
This Is For You If...
You're excited about this pregnancy - and you want to meet it with the same intentionality you bring to everything else that matters to you.
The physical and emotional symptoms have hit harder than you ever expected - and you're struggling to feel like yourself.
Your feelings about this pregnancy are complicated - although you've never said that out loud.
You feel more anxious than excited - and guilty about that.
You're keeping the pregnancy secret and feeling the weight of it.
You're pregnant after a loss and terrified to feel hopeful.
You've been pregnant before and feel guilty about feeling different this time.
You're doing this alone - by choice or circumstance - and want support that meets you there.
You're in a good place right now, but you want real tools to help you stay there when the hard days come — because they will, and you'd rather be ready.
Real practices. Real content. No watered-down preview. Delivered to your inbox. No card required. Keep access forever.
pregnancy after loss
If you are pregnant after a miscarriage, a stillbirth, a termination for medical reasons, or any pregnancy that didn't come home — this challenge was still written with you specifically in mind.
Available to you the moment you join - before Day 1. A standalone resource you can return to any time fear spikes, grief surfaces, or the complexity of this pregnancy feels like too much to hold. It lives outside the challenge structure so it's always there when you need it.
Holding grief and hope simultaneously — without one cancelling the other.
CBT tools for hypervigilance and intrusive thoughts specific to pregnancy after loss.
Somatic practices for a body that remembers what the mind wants to move past.
How to use this challenge when you're terrified to bond with this pregnancy.
What to do when a scan, due date, or milestone hits hard mid-challenge.
You do not have to choose between protecting your heart and showing up for this pregnancy. This kit helps you do both.
These guides don't all unlock at once - and that's intentional. Each one arrives at the moment in the challenge when it's most relevant and most useful. You won't be overwhelmed at the start with everything at once. You'll get what you need, when you need it. All resources are yours to keep, download, and return to at any point - during the challenge, after it, and throughout the rest of your pregnancy. They're not time-limited. They don't expire. They're yours.
available from day 1
Your practical guide to what's actually happening in your body during weeks 1–13 — and why. Because understanding the biology behind the nausea, the exhaustion, the food aversions, and the hormonal chaos makes it fractionally more bearable. Keep this one close and dip in whenever your body is doing something you don't understand.
Unlocks After Day 3
If you have hyperemesis gravidarum or severe first-trimester nausea and vomiting, this challenge was built for you — and this guide makes sure it actually works for your life. It introduces a three-day framework (Red Days, Yellow Days, Green Days) so you always know how to engage with the challenge based on what your body is doing that day. It includes minimal-effort alternatives for every practice, adapted worksheet instructions, and honest guidance on what to do when you fall behind. Because an aside in Day 3 isn't enough. You deserve a full guide.
Unlocks After Day 7
After a week of naming your automatic thoughts, meeting your inner critic, understanding your anxiety, and giving yourself permission to feel what you actually feel — this is your consolidation resource. A single reference card covering the emotional realities of the first trimester (matrescence, ambivalence, anxiety, identity freefall, the secret-keeping weight), your Week 1 tools at a glance, and a "when you're feeling this, read this" reframe guide for the hardest moments. Keep it for the rest of the trimester. Return to it on the hard days.
Unlocks After Day 14
The 12-week scan is one of the most emotionally loaded appointments of the first trimester — and there's almost no psychological support available for it. This guide covers the days leading up to the scan, the waiting room, the silence before the sonographer speaks, and what to do if the news is hard. It includes CBT tools for scan anxiety, grounding practices for the waiting room, and honest, compassionate guidance for every possible outcome. Read it the night before. Keep it on your phone for the day itself.
Unlocks After Day 19
Written for your partner, not for you — which means you can hand it to them without having to explain everything yourself. It covers what the first trimester actually does to a woman psychologically (including the biology), what she needs from them and how to give it, what not to say and what to say instead, how to show up for the 12-week scan, and why their experience of this pregnancy matters — just not to her, right now. The guide that reduces the relational friction before it starts.
unlocks after day 21
If you're doing this without a partner — by choice, by circumstance, or by a combination of both — this guide translates the key relational content of the challenge for your life. It covers the specific emotional landscape of solo first-trimester pregnancy, a day-by-day companion for the days where the standard content needs adapting (Days 4, 7, 11, 17, 20, 21, and 25), your own version of the Six Human Needs Audit, and the boundary conversations that are specific to solo motherhood. This is not the challenge with the partner references removed. This is the challenge, written for you.
Unlocks After Day 29
Every tool from 30 days, in one place, with enough instruction to use each one independently — without going back to the original lesson. CBT techniques, somatic practices, SI frameworks, ACT tools, and an emergency toolkit for the moments when you need something right now. Organised by type, designed for scanning, and built to be printed and kept. This is the document you pull out at 28 weeks when anxiety spikes, at 35 weeks when your inner critic gets loud, or at 3am when you can't sleep. It has your whole toolkit in it. Keep it for the rest of pregnancy.
Unlocks After Day 30 — Graduation
You've found your ground. Here's what you're going to build on it. This guide gives you an honest, compelling preview of the second trimester — what genuinely gets better, what doesn't automatically resolve, and what surprises most women about weeks 14–27. It covers the four themes (Embody, Express, Connect, Prepare), shows you exactly how every tool you've built in Challenge 1 carries forward, and orients you to what's ahead without overwhelming you. The bridge between who you were at the start of this challenge and who you're becoming.
Meet Your Coach
I'm trained in Strategic Intervention Coaching through the Robbins-Madanes Institute (2022) - one of the most respected coaching methodologies in the world. I've also studied and applied CBT principles extensively, and spent years as a dedicated specialist in self-love, self-worth & personal growth.
What's more, I'm living this alongside you - during my own pregnancy right now. And so, I bring lived-experience to this work too.
The 30 Day First Trimester Self Love Challenge is the programme I wish had existed when I needed it most. It is everything I know about this work — built for the woman you are right now, and the mother you're becoming.
Real words from women who joined the pre-launch programme — from the UK, US, and beyond
— Sarah, joined at 12 weeks
"I came in expecting tips. I left with a completely different relationship with myself. The CBT exercises were unlike anything I'd tried before - finally, tools designed for the specific anxiety that comes with growing a human. I finally understand why my pregnancy anxiety has the shape it does."
— Priya, 34 | joined at 7 weeks, pregnancy after loss
"I'm pregnant after two miscarriages. I was terrified to bond. The pre-challenge survival kit was the first thing I'd ever read that didn't tell me to 'stay positive.' It genuinely did let me hold both things at once. I learnt how to stop waiting for something to go wrong long enough to actually be in my pregnancy."
— Jade, 28 | joined at 9 weeks
"The secret-keeping exercise: I didn't think shaking could do anything. I was wrong. I'd been carrying so much tension in my jaw and shoulders for weeks, and that practice unlocked something I didn't know I was holding. I finished it crying in a way that finally felt like relief, not fear. Groundbreaking moments in this. Highly recommend."
3 days of real challenge content, delivered to your inbox No card required. No obligation. Keep access forever — upgrade any time you're ready.
a closer look inside
Every day is a complete, standalone practice - clearly structured, never more than you can handle on a hard day. We also keep the full 30-day contents as a deliberate surprise - because waking up not knowing what the day holds is part of what keeps you showing up for it. But here's a small taste of what's waiting for you inside:
Introduction to matrescence — the psychological identity transformation of becoming a mother, as profound as adolescence but with almost none of the cultural acknowledgement. A thought record exercise: we name the automatic thoughts running on loop since you found out, before we work with them.
Your brain on pregnancy hormones — the progesterone surge and oestrogen fluctuation that directly heighten your threat response. You are not going crazy. You are experiencing the most significant hormonal shift of your adult life - and this day shows you how to work with it, not against it.
The narrative you carry about your body has a history — and this day traces it. CBT evidence log: for every negative belief about your body, the evidence for and against. Your body is doing something extraordinary while you feel terrible. That paradox is worth sitting with.
One person is exhausted, nauseous, and carrying a secret reshaping their entire identity. The other is watching from the outside, feeling helpless and confused. This is the intimacy gap — and this day gives you the tools to close it.
Which of your needs are being met right now — and which are being quietly suppressed? The SI human needs framework applied to your pregnancy, building the foundation for boundary-setting and self-advocacy for everything that comes next.
Your Investment
Sign up now at the Special Launch Price of $125 USD (approx. £92)— or 2 × no-added-interest payments of $62.50. No commitment beyond the first payment. This is less than the cost of a single CBT session ($150–$250) and for it you'll get 30 days of sequenced, first-trimester-specific tools.
Each day is a complete, standalone practice - CBT, SI, somatic, or ACT - tagged, sequenced, and never longer than your energy allows. A new day unlocks every 24 hours so you're never overwhelmed - just today's practice, waiting for you.
New resources added on an ongoing basis, based on what women in the challenge are asking for and experiencing. Your portal grows with you - and every addition is yours, permanently.
A safe, moderated space exclusively for women going through the challenge. Share how a day landed, find support on the hard ones, and feel less alone in what can be a very isolating season. You don't have to post to benefit.
Built over 30 days, consolidated on Day 29 - every technique, practice, and insight, personalised to you and yours to keep permanently.
Everything you need. Nothing you don't.
Try It. If It's Not Right, We'll Refund You. No Questions Asked.
We want you to feel the work before you commit fully. That's why every purchase comes with a 7-day money-back guarantee.
If you join, engage with the first week of content, and genuinely feel it's not right for you - reach out within 7 days for a full refund, no questions asked.
This guarantee exists for women who are on the fence about whether this is right for them - not because we doubt the programme, but because we know that sometimes you just need to feel it to trust it.
what you may be wondering
The challenge is a 30-day digital programme, accessible immediately on purchase. Each day is a self-contained practice delivered as structured written content - no recordings to sit through, no live sessions to attend. You work through it at your own pace, on your own device, whenever your energy allows. Think of it as a daily companion that fits around the reality of early pregnancy. A new day's content unlocks every 24 hours - so you're never faced with 30 days at once, just today's practice. There's also a built-in progress tracker so you can see exactly how far you've come, right there on your phone.
Yes - the moment you complete your purchase, two things unlock immediately: your pre-challenge bonus material and access to the private community, so you're never waiting alone. Day 1 of the challenge itself begins the following day, giving you time to settle in before the work starts. If you're pregnant after loss, the Pre-Challenge Survival Kit is part of your instant access - so you can go there first if you need to.
It's a safe, private space exclusively for women going through the challenge - a place to share how a day landed, ask questions, celebrate small wins, and feel less alone in what can be a very isolating season. It's moderated and intentionally kept small and supportive - not a noisy Facebook group. You'll find women at every stage of the challenge, in every situation. You don't have to post to benefit - many women find simply reading others' experiences is enough to feel held.
Not at all. This challenge is designed to be meaningful at any point in Weeks 1–13. Every day is a complete standalone practice. You can begin wherever you are and work through the remaining days - or pick the days that resonate most with where you are right now. There is no prerequisite and no catching up required.
The free 3-day email challenge gives you a genuine taste of the work - real practices, not a watered-down preview. The 30-day programme goes much deeper: it's fully sequenced, therapeutically grounded across CBT, somatic, ACT, Strategic Intervention and schema frameworks, and builds a personalised toolkit that's yours to keep. The free challenge is a great starting point if you're feeling unsure. The paid programme is the full journey.
This challenge was built with the physical reality of early pregnancy in mind - not in spite of it. Whether you're dealing with hyperemesis, exhaustion, anxiety, or simply a day where getting out of bed is enough, every practice includes an adaptation note for low-capacity days. On your hardest days, the psychological work can happen lying still with your eyes closed. You don't need to be well to benefit - you just need to be here.
Yes - and it's designed to complement it. This challenge works alongside whatever care you're already receiving, not instead of it. It fills the gap that clinical appointments can't: the emotional processing, the identity work, the daily psychological support that a 10-minute midwife check-in simply doesn't have time for. Nothing here will conflict with your care team's guidance.
No - and we're very clear about that. This is a coaching programme built on evidence-based therapeutic frameworks. If you are experiencing a mental health crisis, please contact your midwife, GP, or a mental health professional. This challenge is a complement to professional care, not a replacement for it.
That feeling - of not being sure you deserve this, or that now isn't the right time - is exactly what this challenge addresses. The first trimester is already happening. The question is only whether you move through it alone, or with something built specifically to hold you. The 7-day money-back guarantee means the only real risk is not trying.
Life happens - especially in the first trimester. If you miss a day, a week, or more, you haven't failed. Your progress is saved and waiting, and you'll know exactly where you got to the moment you log back in. Because you have lifetime access, there's also no pressure to race. Each day is a complete practice in itself, so every one you do counts - whether you complete all 30 in order or not. And if you reach your second trimester before Day 30, you leave with a full, usable toolkit regardless. There is no failure state in this challenge - only the work you showed up for.
still on the fence?
Remember, if you're not sure yet, that's completely okay. The free 3 day challenge gives you a real taste of the programme - the same frameworks, the same depth, the same voice.
No credit card. No obligation. Just three days of genuine support, delivered straight to your inbox - so you can experience the work for yourself before deciding whether to continue.
It's designed to meet you where you are right now, with practical CBT and somatic tools that feel supportive, steady, and doable.
And it adds a lot of value - even if you decide to not sign up for the full programme. So don't miss out on it.
The first trimester is not a waiting room. It is already happening — right now, as you read this. The only question is whether you move through it alone, or with something built specifically to hold you.
Don't delay. Join the Challenge Today — $125 USD or 2 × $62.50, interest-free.
7-day money-back guarantee. If it's not right for you, we'll refund you in full.
before you leave
"When I found out I was pregnant, I honestly couldn't stop crying with joy and gratitude. I was genuinely, completely, disbelief-level happy. And then the first trimester arrived - and it was nothing like I expected.
The exhaustion, the anxiety that I felt was impossible to escape, the heightened emotions I didn't even have names for yet. It was a sharp reality-check and completely threw me off.
That's why I built this. Not from a textbook. From inside it.
And so, if you're wondering whether you really need this — whether now is the right time, whether it's okay to spend money on yourself - the answer is yes. This - right now, before any of that begins - might be the most important investment in yourself you ever make. And you deserve it. Even more than you know. Not just for the baby. For you.
So, I'll see you on the inside sweetie, and I'm so glad you're here.
With love, Ell x"