They told you the third trimester would be the final stretch. The home straight. The last push before everything changes. And it is — but it's also the most emotionally complex stage of pregnancy, and the one with the highest stakes. The urgency of approaching birth. The fear of pain and loss of control. The grief for the woman you were. The terrifying, exhilarating reality of becoming a mother. The Third Trimester Self Love Challenge was built for exactly that — 30 days of evidence-based, deeply personal work to carry you from Week 28 to the birth room feeling ready, grounded, and like yourself.
Built on CBT, somatic and Strategic Intervention frameworks. Evidence-based. Deeply personal. Designed for exactly where you are right now. Because self-love in the second trimester isn't a glow-up or a babymoon. It's the daily, deliberate act of choosing yourself — and knowing you are worthy of this.
7-day money-back guarantee — or start completely free.
Feel more grounded, less afraid and genuinely prepared for what's coming — in just 3 days. 0 cost. No risk. No credit card needed. Start now and feel the difference.
does any of this sound familiar?
The third trimester has arrived. And with it — everything. The birth that is no longer abstract. The fear you've been quietly carrying. The body that feels less and less like yours. The love that is enormous and terrifying in equal measure. The grief for the life that is ending as you make room for the one that is about to begin.
→ You're counting down the weeks — and the closer it gets, the more the fear or anxiety is rising, not falling.
→ You're exhausted in a way that sleep doesn't fix, and you're not sure how much of that is physical and how much is emotional.
→ You're carrying a quiet grief for the woman you were before all of this — and you haven't really had space to name it.
→ You want to feel ready — not just for the birth, but for the woman you're about to become on the other side of it.
→ You're doing everything for the baby. You want something that's for you.
→ You're thinking about birth more than you want to admit, and "just stay positive" is not cutting it anymore.
→ You want to arrive at the birth room feeling grounded, clear, and like yourself — not just surviving the final stretch.
If any of that landed — you're in exactly the right place.
see here's the thing
Those feelings are not weakness, and they are not a sign that you're doing this wrong. They are a very real part of what the third trimester can feel like — and the numbers back that up: anxiety affects up to 1 in 4 women, sleep disturbances affect up to 78%, and fear of childbirth shows up as high or very high for many women too. But this is not just about birth prep. Fear of childbirth is often tangled up with emotional safety, self-trust, and self-worth — which is exactly why self-love tools matter here. That's why this challenge exists — not to get you through the third trimester, but to help you meet it as yourself.
in the third trimester of pregnancy.
Source: PubMed Meta-Analysis, 2024
Source: BMC Pregnancy & Childbirth
is "high" or "very high" for pregnant women.
Source: PubMed, 2017
the science behind it
This isn't a "think positive and manifest your dream birth" programme.
Every single day is grounded in frameworks that are clinically proven to work. CBT is the most evidence-based intervention for tokophobia (fear of childbirth), with 70-80% improvement rates — and it's the backbone of this challenge. Alongside it: Strategic Intervention identity work for the profound psychological shift of becoming a mother, and somatic birth preparation for the nervous system work that no amount of reading can replace. Three modalities. Thirty days. One complete emotional foundation for birth and beyond.
Cognitive Behavioural Therapy is the most evidence-backed approach for anxiety, self-worth, and thought-pattern change. It is the structural backbone of every week in this challenge.
Robbins-Madanes methodology for rapid identity-level change and meaning-making. Used for the days when you need to shift who you believe yourself to be — not just how you feel.
Body-based nervous system regulation tools — breathwork, body scans, grounding — that complement the cognitive work and address what the mind alone cannot reach.
The challenge structure
Each week builds on the last — from arriving fully in the final stretch to embodying the woman who walks into the birth room.
Before anything else, you need to know where you actually are. Week 1 begins with the most important baseline of the three challenges — a full self-assessment of who you are at 28+ weeks, what you're afraid of, and what you need most before your baby arrives. You'll map the full emotional landscape of the third trimester, build a personal sleep toolkit using CBT-I principles, and do the first fear specificity exercise — because specific fears are workable. Vague dread is not. This is the week you remember that you matter in this story too.
The fear, the grief, and the unfinished business. The third trimester has a way of surfacing everything you haven't dealt with yet — and Week 2 doesn't look away from any of it. Birth fear, loss of control, grief for the woman you were, the quiet terror of not being a good enough mother. Not to fix it. Not to reframe it into positivity. To go into it, with the right tools, and come out the other side knowing you can. Tending to what's hard inside you is not self-indulgence. It's the deepest form of self-love there is.
Not just ready for birth. Ready for everything After. Week 3 builds the practical and psychological foundation for birth and the early postpartum period — a guided birth visualisation paired with the extended exhale breath, a pain reframing practice for labour, your birth preferences as a values document, and a postpartum self-love plan built before the fog descends. Preparation is not control. It's showing up as fully as possible for what's coming. Including showing up for yourself — before the fog of the fourth trimester makes it harder to find your way back.
You are already her. Week 4 is where everything converges — a conscious farewell to the woman you were before this pregnancy, your motherhood mission statement, a letter to your baby written before they arrive, and a letter to yourself to be opened in the first week after birth. Day 28 doesn't build the toolkit. It makes it automatic. You leave this challenge knowing exactly who you are walking into the birth room. The woman who has spent 30 days choosing herself, tending to herself, and refusing to disappear into this pregnancy. That is who you are.
Let's cut to the chase. You'll love this challenge if...
✔ Want to use the final weeks of pregnancy intentionally — not just get through them, but actually grow through them.
✔ Are carrying fear about birth, whether that's a specific dread you can name or a vague anxiety you can't — and want evidence-based tools to actually work with it, not just breathe through it.
✔ Are stepping into motherhood for the first time and want to meet that identity shift consciously, not just stumble into it.
✔ Are pregnant again and know that this time is different — emotionally, relationally, or because of what you've been through before — and want to honour that rather than push through it.
✔ Are pregnant after a loss — and need a programme that was written with you specifically in mind, not one that assumes this pregnancy feels straightforward.
✔ Want to do more than survive the final stretch — you want to arrive at the birth room having actually tended to yourself.
✔ Believe that how you feel about yourself going into birth matters — and want to do something about it while you still have time.
on the flip side
You're looking for a quick fix or a single mindset shift — this challenge is built on consistent daily action, just 15-20 minutes a day. If you're not ready to show up for yourself daily, it may not be the right moment yet.
You're not yet in your third trimester — if you're earlier in your pregnancy, the First Trimester Challenge or Second Trimester Challenge is the right starting point. If you're coming up to or beyond 28 weeks, you're in exactly the right place.
You're seeking clinical mental health support — this is structured self-development built on evidence-based frameworks, not therapy. If you're in crisis, please reach out to your midwife or GP.
Not sure yet? The free 3-day challenge gives you a real taste of the work — the same frameworks, the same depth, the same voice. No credit card. No obligation.
the low-down
In a nutshell, here's what you'll get when you sign up:
30 daily digital workbooks (PDF + fillable) — one released each morning.
Evidence-based CBT, Strategic Intervention, and somatic practices — clearly tagged each day.
Week 1 sneak peek before you commit — so you know exactly what you're stepping into.
A guided birth visualisation audio — paired with the somatic breath practice from Day 6.
Specific prompts for women pregnant after loss throughout the 30 days.
Specific prompts for mothers joining for a second or subsequent pregnancy.
A postpartum self-love plan built in Week 3 — ready before the fog descends.
A letter to yourself, written on Day 29 — to be opened in the first week after birth.
Lifetime access — work through it at your own pace, return to it whenever you need it.
5 free bonus guides designed specifically for the third trimester — including The Birth Fear Workbook, The Nervous System Birth Kit, and The Postpartum Preparation Guide
7-day money-back guarantee — try the first week completely risk-free.
Everything you need. Nothing you don't.
We want you to feel the work before you commit fully. That's why every purchase comes with a 7-day money-back guarantee.
If you join, engage with the first week of content, and genuinely feel it's not right for you — reach out within 7 days for a full refund, no questions asked.
📄 This guarantee exists for women who are on the fence about whether this is right for them — not because we doubt the programme, but because we know that sometimes you just need to feel it to trust it.
⏳ The third trimester is already happening — right now, as you read this. The only question is whether you move through it alone, or with something built specifically to hold you.
The 7-day money-back guarantee means the only real risk is not trying.
putting the price into perspective
In the third trimester, the spending accelerates. The nursery. The hospital bag. The things you buy just in case. Nobody questions any of it — because it's for the baby. This is for you. And it costs less than most of what's already in your Amazon basket — let alone what you'll spend on the courses, appointments, and experiences you book without blinking.
~$80
That your baby will decide, at 3 weeks old, they absolutely do not want to go in.
~$200–$400
That you could have done yourself with a ring light and your partner's phone - and you probably would have ended up liking the photos even more.
~$200–$300
That prepares you for the birth — but not for the fear, the grief, or the identity shift that comes with it.
~$150–$250
This gives you 30 days of sequenced, third-trimester-specific psychological tools — for less than the price of one.
Two payments of $62.50 — no added interest. That's $2.08 a day over two months. Less than the pregnancy smoothie you'll blend at 7am with seventeen ingredients, half of which are only for the baby anyway. This one's as much for you, as it is for your baby too. 30 days of evidence-based, deeply personal work built specifically for where you are right now.
You've seen the breakdown. You know what you're stepping into. And with a 7-day money-back guarantee, there's genuinely nothing to lose — only the most intentional work you'll do in this pregnancy to gain.
Instant access. 7-day money-back guarantee. No questions asked.
Meet Your Coach
I'm trained in Strategic Intervention Coaching through the Robbins-Madanes Institute (2022) - one of the most respected coaching methodologies in the world. I've also studied and applied CBT principles extensively, and spent years as a dedicated specialist in self-love, self-worth & personal growth.
What's more, I'm living this alongside you - during my own pregnancy right now. And so, I bring lived-experience to this work too.
The 30 Day Third Trimester Self Love Challenge is the programme I wish had existed when I needed it most. It is everything I know about this work — built for the woman you are right now, and the mother you're becoming.
Real words from women who joined the pre-launch programme — from the UK, US, and beyond
— Hannah T, 35 weeks
"I spent most of my pregnancy feeling like everyone else was doing it better than me. More prepared, more glowing, more certain, more brave. By the third trimester I barely even recognised myself, and so, the self-worth work embedded throughout the challenge was everything for me. It didn't just help with the fear of birth, it helped me stop feeling like I was the one person in the room who didn't quite measure up."
— Maya S, 32 weeks
After my previous loss, I came into this pregnancy carrying so much quiet fear. So much of what I felt was hard to explain, but this challenge seemed to understand it anyway. I felt held in a way that let me breathe again, and for the first time I could imagine meeting this baby without bracing for heartbreak."
— Jasmine C, 38 weeks
"I did the second and third trimester challenges back to back, and the effect built in a way I never expected. Each one went somewhere deeper — the self-worth, then the identity, then finally facing birth and motherhood without losing myself in the process. I didn't just prepare for birth. I became someone sturdier through the whole thing."
— Chloe R, 36 weeks
"This is my second baby, and I thought I knew what to expect — but the emotional experience was completely different this time. The prompts about guilt, identity, and the pressure of 'doing it again' were exactly what I needed. It helped me honour how different this pregnancy is, instead of comparing it to the first."
— Leah M, 40 weeks
"When I got to labour, I genuinely recognised myself. That sounds strange, but it's the truth. I wasn't panicking or disappearing into everyone else's expectations. I felt clear, grounded, and like I'd already done the emotional work of becoming a mother before the first contraction even started."
let's dig a little deeper
You've got questions. We've got answers.
It's a 30-day digital programme — one workbook released each morning, designed to take around 20 minutes. Each day uses a specific evidence-based framework (CBT, Strategic Intervention, or somatic practice) and is clearly tagged so you always know what you're working with and why. The content builds deliberately across four weeks: Arrive, Excavate, Prepare, Become.
No — like all of our pregnancy self love challenges, this challenge is designed to stand alone. If you're in your third trimester, you can start here. That said, if you have completed the other challenges, the work will land at a deeper level because you'll already have the psychological foundation. Either way, you'll get everything you need.
Yes — and it was written with you in mind. The third trimester can be the most psychologically acute stage of a PAL pregnancy, and the tools here are evidence-based for exactly this kind of fear. Throughout the 30 days, you'll find specific prompts and acknowledgements for women who are carrying the weight of a previous loss.
Absolutely. Throughout the challenge, you'll find specific prompts for women who have been here before — invitations to bring the wisdom of your experience to the work, rather than approaching it as if for the first time. Your experience is an asset here, not a reason to skip it.
Join now. The work is relevant at any point in the third trimester. If you're close to your due date, you can always request full access after purchase - simply drop us an email and this will allow you to move through it more quickly if you'd like to. The tools are designed to be useful right up to and including the day labour begins.
Yes. Every purchase comes with a 7-day money-back guarantee. Try the first week of content, and if it's genuinely not right for you, reach out within 7 days for a full refund — no questions asked.
The moment you complete your purchase, you have instant access to your welcome materials and Day 1. A new day unlocks every 24 hours from there — so you're never overwhelmed with everything all at once. Just today's practice, waiting for you and ready as soon as you are.
Life happens — especially in the third trimester. Your progress will always be saved and waiting. There's no real rush or pressure and because you have lifetime access, you can still work through it at your own pace. Every day you complete counts, whether you do all 30 in order or not. There is no risk of "failure" in this challenge. This is here to make the final stretch easier, not more stressful. It's purposely designed to be manageable each day - just 15/20 minutes, that's all it will take. But you don't have to feel worried or guilty for the days where that feels like too much. We get it.
Each practice is designed to fit around the real constraints of late pregnancy. Some days are shorter, some go deeper — but none of them ask more than you have. Sessions typically take around 15–20 minutes to complete. And on your hardest days, the work can even happen lying down with your eyes closed.
That feeling — of not being sure you deserve this, or that now isn't the right time — is exactly what this challenge addresses. The third trimester is already happening. Every week that passes is a week of this work you won't have had. The tools here are most powerful when you have time to practise them before birth. The 7-day money-back guarantee means the only real risk is not trying. So go for it, Mama. The chances are - you'll find you're pleasantly surprised.
No — and we're clear about that. This is a coaching programme built on evidence-based therapeutic frameworks. If you are experiencing a mental health crisis, please contact your midwife, GP, or a mental health professional. This challenge complements professional care; it does not replace it.
Yes — and it's designed to complement it. The Third Trimester Self-Love Challenge fills the gap that clinical appointments can't: the emotional processing, the fear work, the identity preparation, and the daily psychological support that a 10-minute midwife check-in simply doesn't have time for.
You have lifetime access — there is no deadline and no expiry. If your baby arrives before Day 30, everything is waiting for you when you're ready. Many women find that returning to the challenge in the early postpartum period — when the fog descends — is exactly when the later days land most powerfully. The letter you write to yourself on Day 29 will be there when you need it.
The free 3-day challenge gives you a genuine taste of the work — real practices, not a watered-down preview. The 30-day programme goes much deeper: fully sequenced, therapeutically grounded, and builds a complete emotional toolkit for birth and beyond that's yours to keep permanently. The free challenge is a great starting point if you're feeling unsure. The full programme is the complete journey.
The challenge is priced in USD — but we have women joining from all over the world, including the UK, Europe, Australia, Canada, and beyond. (We're actually based in the UK ourselves.) Your currency will convert automatically at checkout — there's nothing additional you need to do and no additional fees from us.
No. Join now. The tools here are relevant right up to and including the day labour begins — and some of the most important ones (the extended exhale breath, the fear decatastrophising technique, the birth identity work) are most powerful when practised in the final weeks. Even if you only complete two or three weeks before your baby arrives, those weeks will matter. And everything is waiting for you after the birth too.
Another thing worth knowing: If you are joining late, you can always email us for FULL access upon signing up. This gives you all 30 days, available for you to work through over the course of a week, or weekend if you prefer. So don't panic — it can and will still work for you, too.
That thought — that you should be able to cope without support — is one of the most common and most costly beliefs in the third trimester. Managing alone is not the same as thriving. This challenge isn't just for women who feel like they are falling apart. It's for women who are holding it together and want to do more than just hold it together. The woman who tends to herself through the final stretch is not being indulgent. She is building the foundation that everything else rests on.
Yes. Every purchase includes access to a safe, private, moderated space exclusively for women going through the challenge. You can share how a day landed, ask questions, or simply read other women's experiences and feel less alone. You don't have to post to benefit — many women find that just knowing it's there is enough. It's not a noisy Facebook group. It's intentionally small, warm, and supportive, full of like-minded mama's and mama's-to-be.
✔ Remember, you can try the first week risk-free. Every purchase comes with a 7-Day Money-Back Guarantee, so you can experience the first week for yourself. If for any reason it's not right for you, just reach out for a full refund, no questions asked. Our track record speaks for itself — but the guarantee means you have nothing to lose by finding out.
still on the fence?
The free 3 day challenge gives you a real taste of the programme - the same frameworks, the same depth, the same voice.
No credit card. No obligation. Just three days of genuine support, delivered straight to your inbox - so you can experience the work.
It's designed to meet you where you are right now, with practical CBT and somatic tools that feel supportive, steady, and doable.
And it adds a lot of value - even if you decide to not sign up for the full programme. So don't miss out on it.
The third trimester doesn't wait. Every week that passes is a week of this work you won't have had. The tools here are most powerful when you have time to practise them — start now, while you still do.
Instant access. 7-day money-back guarantee. No questions asked.